diff --git a/.gitattributes b/.gitattributes
index 4084732..3cabf03 100644
--- a/.gitattributes
+++ b/.gitattributes
@@ -1,7 +1,9 @@
* text=auto
+.gitattributes text eol=lf
*.md text eol=lf
*.py text eol=lf
*.json text eol=lf
*.jsonl text eol=lf
*.yaml text eol=lf
*.yml text eol=lf
+*.png binary
diff --git a/README.md b/README.md
index 5050e4a..58dc8c9 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,8 @@
-# The Pirate Ray
+
+ 
+
+
+The Pirate Ray
The Pirate Ray is Makerspace Næstved's clean-room project for learning how to
interoperate with its laser equipment and, over time, building a safe desktop
diff --git a/assets/branding/README.md b/assets/branding/README.md
new file mode 100644
index 0000000..698a962
--- /dev/null
+++ b/assets/branding/README.md
@@ -0,0 +1,19 @@
+# The Pirate Ray branding
+
+The official project name is **The Pirate Ray**.
+
+`the-pirate-ray-logo.png` is the original transparent project logo supplied by
+the project owner for use by this project. It is stored without resizing,
+re-encoding, or other modification.
+
+- Dimensions: 1254 x 1254 pixels
+- Format: 32-bit ARGB PNG
+- SHA-256: `afcd7e457b5bf9cf92a7222b3ab8a2850d75c05bc2c37d242c959cd7569e6fa4`
+
+Use the transparent original by default. If a derivative needs an opaque
+background, the background must be black. Do not use another background
+color.
+
+The repository does not yet have a project license. This directory records
+the asset's provenance and approved presentation; it does not independently
+grant broader rights or select a license.
diff --git a/assets/branding/the-pirate-ray-logo.png b/assets/branding/the-pirate-ray-logo.png
new file mode 100644
index 0000000..85a8c72
Binary files /dev/null and b/assets/branding/the-pirate-ray-logo.png differ